LBTV A Force for the community…
Led by Capital Kids Cricket, the Bowl Out Racism campaign was launched today at the MCC Academy, Lord’s.
As part of the launch, the men’s ICC World Cup Trophy was on display to promote the campaign.
Working with partners, including the ECB, the Mayor of London’s Office, MCC, County Cricket Clubs, and others within and beyond the cricket family, the campaign will focus on education and raising awareness from grassroots level to the professional arena.
Bowl Out Racism will make it clear that there is no place for racism and discrimination in the game and society.
Today’s launch is focused on coming together and working with key partners to drive a collective enjoyment and respect for all to be able to celebrate playing the game by Bowling out Racism.
The campaign will be focus on:
Education – work with schools, clubs, and partners to develop and deliver educational workshops and materials that can be used by teachers, parents, and coaches to educate children and young people about racism and all forms of discrimination.
Raising awareness – understanding, embracing, and celebrating different cultures, backgrounds, and beliefs.
Respect – Using the “Spirit of Cricket” as a foundation, by promoting equality and respect both on and off the field of play.
CKC will be working with partners within and beyond the cricket family to develop effective resources which can be utilised in schools, communities, and clubs so children and young people learn more about racism, all forms of discrimination, what they are, and how they can help to eradicate them.
During the launch 50 children from four London state schools (Old Ford Primary, Little Ealing Primary, Gateway Primary, and London Enterprise Academy) took part in cricket activities and representatives from the ECB, the Mayor of London’s office, London Assembly, County Cricket Boards, the MCC Foundation, the ACE Programme.
Thanks we’re reserved for Vivid Solar Lighting for supporting the Bowl Out Racism campaign and our World Cup Trophy Tour.
