Emdad Rahman
Lynne Northcott, 40, is celebrating a fantastic week after winning the Small Business of the Year 2020 Award at the British Muslim Awards.
Run Leader and sports enthusiast Lynne, who picked up her prize at the Mercure Hotel in Manchester is a marathon runner who wears hijab as part of her faith and identity. Lynne decided to create a sports hijab that would help her feel both comfortable and confident. She developed her brand, Jog On and centred her concept around the link between mental and physical health.
She said, “When I was training for my first marathon, I learnt so much about myself. Hours alone out running in all weathers gave me a chance to process many memories and emotional difficulties. I want Jog On to be a support network for others, not only already participating in sports and fitness but to encourage those who aren’t so they can begin to feel better.”
Using the tagline #MindAndBodyStronger, on her social media, Lynne and her ambassadors are very open about how their fitness journey is complimenting their emotions and self esteem. With ambassadors all over the world, together they share about exactly how physical activity makes a difference sharing parts of their lives in order to benefit others who might be struggling with mental health.
Lynne added, “We often see in the movies when someone might be angry, they then go and punch a boxing bag or go for a run to ease stress. They then feel better. The reality of this is, that it is just a short term fix. Jog On aims to help others really process those emotions, get underneath them and find a way to move forward, to Jog On.”
Jog On is about finding yourself, at your own pace. The logo is set in what normally be seen in a speed sign on the road. Lynne is thinking longer term, “When we are on a journey to self it should be done as fast or as slow as we need it to be, even if that means slowing down or pausing for a while.”
So what’s next for this brand? The second stage of production has already begun and clothing for both men and women is soon to be launched this month with slogans that promote the strengthening of the mind and body in unison.
Jog On has also recently started offering workshops in schools and communitiies to demonstrate how someone can learn how to use phyiscal fitness to feel better mentally.
For more information go to www.jogon.orgto purchase a sports hijab. Use the code “Jogonnews” for a 10% discount or follow on their social media platforms @jogonsportswear